After years in the executive recruitment space, Lee is transitioning to a new angle. With this expertise in his back pocket, he’s now discreetly preparing top CEO’s who are looking to transition to their own new opportunity.

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Let me introduce you to MaxBridge, which assists you in developing and executing a search strategy specifically tailored to your career needs and aspirations. They offer a concierge, results-based approach for the Executive on an adventure.

Lee is confident, focused, and charming. You will enjoy the process, and never doubt you are in the care of talent. Check out his website here.

I was thrilled to be hired as the photographer for Faces of Orthodoxy Season 6 Atlanta (backed by the Orthodox Union). They profiled 6 movers and shakers, to tell their dynamic stories, and show the world that Orthodox people are relatable, rather than exotic or strange as seen in the media.

Week two: Shlomo/Steve Storch

“I had challenges in high school, & after many failed attempts, I dropped out in 11th grade. 9/11 was a wake-up call & shortly after I went to Israel to a great yeshiva called Kesher. It was a transformative experience that taught me life skills I still use today. 5 years later I married my wife Elisheva. After a few years of learning full-time, I took a job for a company called Networx working the night shift in sales. I've always been driven, valued a strong work ethic, & curious about business. I was lucky to join a great group of people & soon moved up into marketing & operations, eventually as CMO. After 7 years in Ramat Beit Shemesh & after our third child, we relocated to our headquarters in Atlanta & I took over as CEO for six years. Now, I serve as the Chief Operating Officer.

Networx helps contractors grow their businesses by connecting them with homeowners searching for pros. My job is to oversee all operations of the business & create alignment between teams. I am most passionate about data, marketing, customer experience, & new technologies. While I didn't follow the traditional route, I value education & encourage my children to make smart decisions about their education. Joining a small company early on, I had the good fortune to work hand in hand with really smart people who helped shape me into who I am today.

As a young manager, I hit a roadblock. I was frustrated with my employees & myself & felt stuck. I was probably a typical type A overbearing boss. My father, a master educator & coach, pushed me to start reading management books & in particular, Energy Leadership by Bruce Schnieder. That book, along with my first foray into Ken Blanchard, was transformative.

I learned how to understand where my feelings & thoughts came from & how to better understand others. Creating an energetic culture in a workplace is hard & takes proactive & strategic planning. I really didn't buy into the stereotypical "bosses are bad." As I continued to grow & read anything I could get my hands on & then apply it, my leadership style improved & we began to win. Shortly after is when I had the opportunity to become CEO.”

“Some of the key points I've learned about business are: 1. What people say or do is about them. How you interpret it is about you. 2. Companies don't fire people & people don't quit companies. Managers hire & fire people, and people quit their manager. 3. Lead yourself consciously. How you show up has a big impact on those around you.

But what gave me the biggest perspective shift on life and work had nothing to do with work at all.

It occurred when I was granted the opportunity to give the gift of life to my father. While we were in Israel, my father fell ill & needed a kidney transplant. He asked if I'd be open to it, & I turned out to be a perfect match. Being a kidney donor for my dad has had a profound and lasting impact on me. It has taught me invaluable lessons about priorities & what truly matters.

We love living in Atlanta. It's a warm & welcoming community that embraces diversity & allows everyone to be their authentic selves without judgment or pressure. For our family, Atlanta has been the perfect place to thrive & grow. We take our Judaism seriously but stay away from labels.

Atlanta is a community that encourages personal development. We tend to be behind the latest trends, & there’s less focus on material possessions & appearances. One of the things we appreciate most is that there are fewer societal pressures for our children here. There’s no rigid path to follow or a sense of being just another face in the crowd. In this close-knit community, we embrace diversity & foster appreciation for others.

I am honored to serve as the president of Torah Day School of Atlanta, a role that allows me to contribute to the broader community. When I first arrived, the school was in a transitional phase with an interim head of school. My professional experience helped me be confident that I could add value to this amazing school. After dedicating 5 years as V.P., I was approached to take on the position of president of the board. Despite my limited availability, my deep appreciation for Torah learning & education motivated me to accept the role. I firmly believe that a vibrant school fosters a strong & close-knit community.”

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Behind the scenes with Shlomo photos and video by Yelena Hertzberg, who busted her tush on set every day with her willing hands and meticulous eye.

Eric is a busy guy. I’ll just give over the titles listed in his LinkedIn: CEO at Bigger Cup Consulting: Business Coaching for C-Level Executives & Founders | Reach for A Bigger Cup & Achieve your Goals | CEO at First Avenue Mfg – Made in USA Bedding | Co-CEO at iAssay, Medical Device Startup

Which says nothing about his active involvement with his family and community. We were definitely looking to have an efficient system and turn-around. Good thing that’s standard by me!

The interesting tool he brought to expedite the process? His fantastic wife! It was great to have her eyes as we made adjustments and his final selection.

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I was thrilled when Eric wrote me: “This version is perfect, super happy with how this turned out, the speed, and the ease of the whole process. Thank you! Feel free to use me as a reference.”